Bowen Khong

Lead SEO & MD, SG

Bowen Khong is the founder and managing director of Fractal Digital, a strategic SEO consultancy that specialises in US and international SEO.

He was the first Singaporean SEO speaker, and panellist of Shenzhen SEO Conference 2019 and started Fractal Digital five years ago to help clients generate leads and thrive in a competitive environment.

Prior to founding Fractal Digital, he previously worked at Apple and Dr Wealth.

He is passionate about empowering clients to connect with their audience using search marketing and digital marketing strategies.

Over the past 5 years, Bowen has helped to run a portfolio of content-based websites targeting U.S audiences on a wide range of industries. He has deep expertise in SEO and is a member of many prominent SEO and content marketing communities.

He enjoys travelling, reading and connecting with other pioneers in the industry.

Gabriela Tucheva

Link Building Executive, BG

Gabriela is a link building specialist with more than 5 years experience in SEO, SSM and email marketing.

Her creative career began at a fashion company in Cape Town, where she created social media and advertising campaigns for their ecommerce brand.

She later started working for a marketing agency in California, where her main focus was generating leads, building campaigns and delegating tasks.

While slightly different from life on the catwalk, Gabriela helps clients at Fractal Digital to generate traffic and leads through link building, email marketing and outreach.

She is passionate about creating result-driven link-building campaigns, and strategies, improving overall workflow in her department and building solid relationships with bloggers.

Gabriela is currently living in Varna, Bulgaria.

In her spare time, she loves spending time outdoors in nature, camping by the sea and spending quality time with her family.

Janine

Content Marketing Executive, UK

Janine is a content marketing strategist with more than 10 years of experience in the content marketing space.

With extensive experience in content creation, SEO and thought leadership, she has an excellent understanding of how to help clients climb the SERPs rankings in Google and generate leads.

Prior to joining Fractal Digital, she studied economics and journalism at college and worked for two major marketing agencies.

She now uses her marketing prowess to craft influential digital marketing campaigns and content strategies to help clients scale aggressively.

Janine currently lives in Leeds, in northern England.

In her spare time, she enjoys refining her acting skills at the theatre, writing poetry and spending time with family.

June

SEO Trainee, VN

June is a talented SEO Trainee with more than two years experience in SEO content and on-page optimization.

She honed her SEO skills at a very early age and prior to working at Fractal Digital, she was the first prize winner at Youth Seo Challenge, Vietnam’s 1st SEO Case Competition

After that, she worked as the SEO leader for a consulting company.

June currently lives in Vietnam.

She is now excelling in her career at Fractal Digital where she helps create SEO strategies on behalf of clients.Outside of the world of SEO, she is a keen bookworm with a passion for non-fiction books, like Sapiens.

Ye Ling Tan

Operation Executive, SG

Ye Ling is the Operation Executive at Fractal Digital with more than 10 years experience in operations, administration and secretarial roles.

Over the past decade, she has used her organisational skills to facilitate the smooth operation of multinational offices and financial service providers.

Prior to working at Fractal Digital, she worked at one of the leading integrated financial services providers.

She is now an office superstar at Fractal Digital, where she wears many hats and does everything from admin to operation.

Ye Ling is currently based in Singapore.

Outside of the office, she loves to read, and spend time with her children and pets.

She also has a talent for baking delicious treats and trying her hand at the piano!

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ABOUT US

Deep SEO Expertise
with Trust

Fractal Digital is a strategic SEO consultancy that specialises in US and international SEO, powered by our proprietary Organic Acquisition (OA) framework.

Founded in Singapore but operates globally with a remote talent force. 

Our services include Strategy, Multi-Market SEO, SEO & Content Marketing, Digital Publishing and Consultation.

TRUST ABOVE ALL ELSE

When you’re looking for a partner that you can trust to act in your best interest.

  • We say NO to engagement that won’t make a long term positive impact for our clients. 
  • Enterprises trust us because we are upfront and honest about competition, budgeting, timeframe, and potential returns.
  • We speak in your language and remain clear and objective in our approach. No SEO confusion here.
  • We reject vanity metrics and instead focus exclusively on the SEO metrics that will translate into real ROI and sales.
DEEP SEO EXPERTISE

You get first principles, evidence-based SEO advice.

  • Despite having a history of proven track record, we do NOT base our recommendations on authority.
  • Instead, we take a first principles, evidence-based approach to SEO strategy.
  • When problems are complex, we avoid generalisations and base our projections and anticipated results on probability.
  • We bring long-term organic growth through SEO leadership.
WHY US

Why Choose us?

1. We’re highly selective

Existing clients trust us because they know we turn down projects where we do not see a good fit for us both. That means if we decide to take on the engagement, they can expect to see a dramatic return of investment.

2. We’re specialised

We have established SEO leadership and do not offer anything beyond our core expertise: deploying strategic SEO to drive organic traffic, lead generation and sales. That means you get what we do best.

3. We have extensive experience

Unlike other consultancies, we run a portfolio of independent websites applying strategic SEO approaches that have produced results for us. That way you know you are getting what works, rather than following theories or Google guidelines.

4. We’re culture aware

We understand the competitive environment that most finance firms and enterprises find themselves in. We help companies all over the world to generate new business and get ahead of the competition through our organic acquisition framework.

5. We focus on building long term relationship

Building a positive long term business relationship through sustainable value creation means more to us than engagement. We don’t just work with a marketing director, but also their next organisations.

Meet our Team

Bowen Khong

Lead SEO & MD, SG

June

SEO Trainee, VN

Bowen Khong
Lead SEO & MD, SG

Bowen Khong

Lead SEO & MD, SG

Bowen Khong is the founder and managing director of Fractal Digital, a strategic SEO consultancy that specialises in US and international SEO.

He was the first Singaporean SEO speaker, and panellist of Shenzhen SEO Conference 2019 and started Fractal Digital five years ago to help clients generate leads and thrive in a competitive environment.

Prior to founding Fractal Digital, he previously worked at Apple and Dr Wealth.

He is passionate about empowering clients to connect with their audience using search marketing and digital marketing strategies.

Over the past 5 years, Bowen has helped to run a portfolio of content-based websites targeting U.S audiences on a wide range of industries. He has deep expertise in SEO and is a member of many prominent SEO and content marketing communities. 

He enjoys travelling, reading and connecting with other pioneers in the industry.

June
SEO Trainee, VN

June

SEO Trainee, VN

June is a talented SEO Trainee with more than two years experience in SEO content and on-page optimization.

She honed her SEO skills at a very early age and prior to working at Fractal Digital, she was the first prize winner at Youth Seo Challenge, Vietnam’s 1st SEO Case Competition

After that, she worked as the SEO leader for a consulting company.

June currently lives in Vietnam.

She is now excelling in her career at Fractal Digital where she helps create SEO strategies on behalf of clients.Outside of the world of SEO, she is a keen bookworm with a passion for non-fiction books, like Sapiens. 

Advisor Team

Biography:

John is a corporate leader and entrepreneur who has 11 years of experience in SaaS marketing. He currently leads a global team that manages a portfolio of 15 online businesses. Originally from China, he has lived on three continents, and holds MBA and Master’s Organizational Leadership degrees from graduate schools in the United States. He is also the founder of Shenzhen SEO Conference and speaks in many panels and meetups about content marketing.

John Zhang
Shenzhen, China
Biography:

Ming Feng is the Head of Seedly, Singapore’s largest personal finance community and has more than 11 years of experience in growth marketing and SEO. He has also worked as a growth advisor for a variety of startups. At Fractal Digital, he serves as a trusted advisor on strategy and SEO. In his spare time, he works as a part time DJ at Singapore’s most prominent nightclubs.

Yeap Ming Feng
Singapore
Biography:

John is a corporate leader and entrepreneur who has 11 years of experience in SaaS marketing. He currently leads a global team that manages a portfolio of 15 online businesses. Originally from China, he has lived on three continents, and holds MBA and Master’s Organizational Leadership degrees from graduate schools in the United States. He is also the founder of Shenzhen SEO Conference and speaks in many panels and meetups about content marketing.

John Zhang
Shenzhen, China
Biography:

Ming Feng is the Head of Seedly, Singapore’s largest personal finance community and has more than 11 years of experience in growth marketing and SEO. He has also worked as a growth advisor for a variety of startups. At Fractal Digital, he serves as a trusted advisor on strategy and SEO. In his spare time, he works as a part time DJ at Singapore’s most prominent nightclubs.

Yeap Ming Feng
Singapore
TRUSTED GLOBALLY

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